Leading businessman, Barry Dodd (chairman of the York, North Yorkshire and East Riding LEP) intends to build on Welcome to Yorkshire’s success in winning a World Travel Award for its marketing campaign that increased the number of tourists visiting the region.
Mr Dodd, who wants to create more jobs in the region’s tourist industry, is organising a high level meeting with chief executives from its 22 local councils to devise a marketing strategy which will bring in even more visitors.
He said: “We should make sure that the local authorities get together and work out how to get a bigger bang for their buck from tourism.”
Mr Dodd’s comments were welcomed by Kersten England, the chief executive of the City of York Council who said: “Tourism is a vital part of York’s economy, supporting around 23,000 jobs in the local economy and attracting 7.1m visitors a year who spend over £443m in the local economy.
“Working with partners, including Visit York and Welcome to Yorkshire, we are committed to supporting the existing tourism sector and promoting York to new markets, such as China and Korea.”