Stoke-on-Trent City Council is looking for a firm to develop The Spode China Hall as a major tourist attraction.
The council estimates that the hall, where the successful British Ceramics Biennial Exhibition was held, could bring 80,000 visitors to Stoke every year.
Figures published by VisitEngland show that each tourist who visits a town spends at least £47.50 while there.
An enterprising entrepreneur, Josiah Spode (1733-97) was one of the elite group of 18th century master potters who created the Potteries and made it the centre of the world’s ceramic industry.
Part of North Staffordshire’s unique industrial heritage, the Spode factory is of national and international importance.
Ware produced by Spode is treasured by collectors throughout the world. They would like to see the factory where it was made and The Spode China Hall should have no difficultly in attracting 80,000 visitors annually who could spend £3.8 million in Stoke.