Culture Secretary Jeremy Hunt says the success of the Olympics can “turbo-charge” the UK’s tourist industry.
The Government is launching a major marketing campaign which it hopes will treble the number of visitors from China.
Mr Hunt believes that other major sporting events, including the Commonwealth Games in Glasgow in 2014, will act as a magnet for overseas visitors.
He is determined to make the most of the global spotlight on the UK and is reported as saying: ”The Olympics have been for Britain what Usain Bolt is for athletics – something that grabs the attention of the whole world and refuses to let it go.
“From the wonder of Danny Boyle’s opening ceremony to the most incredible sporting achievements, the Games have been a fantastic showcase for our country.
“We must use this extraordinary year to turbo-charge our tourism industry, to create jobs and prosperity on the back of a globally-enhanced reputation.”