A package of measures designed to help an emerging partnership breathe new life into Newcastle and Kidsgrove town centres is likely to be approved by the borough council.
Included in the package is a request for £30,000 to help Newcastle Town Centre Partnership achieve its objectives.
A joint venture between the borough council and businesses, the partnership aims to boost the local economy by attracting more visitors, promoting investment, helping existing firms and making it easier for entrepreneurs to establish new businesses.
The council is being asked to give the partnership temporary management support to help it prepare a 12-month action plan and recruit a town centres manager.
Cllr. Eddie Boden, Cabinet member for planning, regeneration and town centres, said: “We said improving the economic prospects of Newcastle and Kidsgrove town centres was a top priority and now we’re starting to deliver on that promise.
“We’re committed to working with businesses to create vibrant places where people want to visit, work, shop and invest and we’re delighted to be able to provide this extra level of support to help the partnership get off the ground.”